Privacy policy.

Privacy Policy 

Last Updated: February 25, 2025 

This Privacy Policy ("Privacy Policy," "Policy") describes the practices of Pinnacle Pilates Inc. ("Pinnacle Pilates + Wellness Studio," "we," "us," "our") regarding the collection, use, storage, and disclosure of personal information from users of our website, reservation service, and other online products and services (collectively, the "Services"). 

It also outlines the choices available to you regarding our use of your personal information and how you can access and update it. This Policy is incorporated by reference into our Terms of Service, available at https://www.pinnaclepilates.ca/terms, and forms an integral part of it. Unless otherwise defined in this Policy, capitalized terms have the meaning assigned to them in the Terms of Service. 

By using our website and/or Services, you agree to this Privacy Policy and our Terms of Service. If you do not agree with this Policy, please do not provide any personal information to us. 

This Policy applies to the use of the Pinnacle Pilates Inc. website, reservation service, and other online products and services ("Website Privacy Policy"). 

 

1. Introduction 

We respect and uphold your privacy rights and are committed to protecting your personal information. This Policy explains how we collect, use, and disclose personal information. 

For the purposes of this Policy, "Personal Information" means information about an identifiable individual, such as name, address, phone number, and email. Personal information does not include business contact details such as an employee’s name, position, business phone number, or business address. 

We will only collect, use, or disclose personal information in accordance with this Policy and the applicable privacy laws of Canada and Ontario ("Applicable Privacy Laws"). 

 

2. Collection and Use of Personal Information 

We collect two types of information through our Services: 

A. Personal Information 

We may collect the following personal information: 

  • Contact Information: Name, email address, mailing address, phone number 

  • Billing Information: Credit card number and billing address 

  • Account Information: Username, account number, password 

  • Security and Operational Data: Images, video, and audio recordings from security cameras at our premises 

  • User-Generated Content: Audio, video, text, and images you provide via our Services 

  • Service Data: Order history, class reservations, and marketing preferences 

We collect this information through account registration, class sign-ups, and communication with us via phone or email. 

B. Non-Personal Information 

We automatically collect non-personal data about your device, such as: 

  • Technical Data: IP address, browser type, referring/exit pages, operating system 

  • Usage Data: Website interactions, performance metric indicators 

For details about our automatic data collection, see Section 7 below. 

C. Location Information 

We may collect your precise geographic location or approximate location from your IP address to facilitate location-based services (e.g., finding the nearest studio). 

 

3. Use of Personal Information 

We use your personal and non-personal information for various business purposes, including to: 

  • Fulfill class reservations and orders 

  • Send confirmations and service updates 

  • Respond to customer service requests 

  • Administer your account 

  • Provide newsletters and marketing communications 

  • Conduct research and improve our Services 

  • Carry out promotions and contests 

  • Enforce our Terms of Service 

  • Comply with legal obligations 

  • Facilitate business transactions (e.g., mergers, acquisitions) 

 

4. Your Consent 

We collect, use, or disclose your personal information only with your knowledge and consent, except where required or permitted by law. 

A. Express Consent 

You may be asked to explicitly consent to our collection, use, or disclosure of personal information (e.g., checking a box to receive marketing emails). 

B. Implied Consent 

In some cases, your consent may be implied (e.g., when providing contact details during account registration or class sign-up). 

C. Withdrawing Consent 

You may withdraw or change your consent at any time by: 

  • Unsubscribing from emails using the provided link 

  • Updating your account settings 

Note: If you choose not to provide personal information, we may be unable to offer you certain Services. 

 

5. Information Obtained from Third Parties 

If you provide us with personal information about others (or vice versa), we will only use it for the purpose for which it was provided. 

 

6. Disclosure and Sharing of Your Information 

We do not sell your personal information. However, we may share it with: 

  • Service Providers: Third parties that assist with business activities (e.g., web hosting, payment processing, customer service). 

  • Legal Compliance: To comply with legal requirements, subpoenas, or law enforcement requests. 

  • Business Transfers: In the event of a merger, acquisition, or sale of assets. 

Your data may be processed in jurisdictions outside Ontario, including the United States, and may be subject to foreign laws (e.g., the USA PATRIOT Act). 

 

7. Information We Collect Automatically 

A. Website Usage Data 

We collect technical and usage data, such as: 

  • IP address, browser type, operating system 

  • Website navigation and interactions 

B. Cookies 

We use cookies to: 

  • Recognize returning visitors 

  • Provide personalized experiences 

  • Track website activity 

You may disable cookies in your browser settings, but this may affect website functionality. 

C. Tracking Technologies 

We use web beacons and pixel tags to analyze service usage and improve user experience. 

 

8. Third-Party Services 

Our Services may contain links to third-party websites (e.g., MarianaTek.com). These websites have their own privacy policies, and we are not responsible for their practices. 

We may use analytics tools that collect anonymous data to help us understand usage trends. 

 

9. Security of Personal Information 

We follow industry standards to protect your personal information, including encryption of sensitive data (e.g., credit card numbers). However, no transmission method is 100% secure. 

 

10. Data Retention and Removal 

We retain your personal information as long as necessary to fulfill its purpose, subject to: 

  • Legal requirements 

  • Your request for removal 

We may keep anonymized data indefinitely for analytical purposes. 

 

11. Access to Your Information 

You have the right to: 

  • Access personal information stored about you 

  • Request details on how your data has been used or shared 

  • Correct or update inaccuracies 

To make a request, contact us in writing at info@pinnaclepilates.ca. We may require identity verification and charge a small administrative fee. 

 

12. Updates to This Privacy Policy 

We may update this Privacy Policy from time to time. If significant changes occur, we will notify you by: 

  • Email (if registered) 

  • Posting a notice on our website 

We encourage you to review this page periodically. 

 

13. Contact Information 

For any questions or concerns about this Privacy Policy, please contact us at: 

Email: info@pinnaclepilates.ca